Where It Started

Apollo Fragrances started with a simple idea: everybody deserves to smell incredible without paying boutique prices to do it. There's nothing quite like the moment someone leans in and says "you smell amazing" — that's a feeling I wanted more people to have, without the $200 price tag that usually comes with it.

But the name isn't just about the fragrances.

Apollo is my best friend — an Australian Cattle Dog, more affectionately known as a Blue Heeler. Anyone who knows the breed knows Blue Heelers are relentless, loyal, and built with a kind of quiet strength that doesn't quit. That toughness — paired with my own love of boxing, a sport built entirely on discipline and heart — is exactly what I wanted this brand to stand for. Apollo isn't just a name on a bottle. It's a nod to the strength, loyalty, and drive that got this business off the ground.

So when you see the name Apollo, know it carries two meanings: the Greek god of light, music, and beauty — and a Blue Heeler who never leaves my side.

Why Our Prices Are Lower

Department stores and brand boutiques carry heavy overhead — flagship rent, in-store staff, seasonal packaging refreshes — and those costs get built into every bottle. We don't carry that overhead.

Instead, we source through established fragrance distributors and industry channels that deal in overstock, discontinued packaging, and bulk inventory from major designer houses. The fragrance inside is the same as what you'd find at a department store; what's different is how it reaches you.

Every bottle we sell is guaranteed authentic. If a box shows minor shelf wear from storage or an older packaging design, we'll always disclose it on the product page — so you always know what you're getting.

The Bottom Line

This brand was built by someone who genuinely loves fragrance and genuinely loves finding people a good deal. If you walk away from an order feeling confident, smelling great, and like you didn't overpay to get there — that's the whole mission, accomplished.

Logan, Founder
Apollo, Chief Morale Officer